Rebalance Health x Gabby Reece
CREATIVE DIRECTION | ART DIRECTION | GRAPHIC DESIGN | BRANDING
Along with the team at Rebalance, I led the conception, strategy, creation, and execution of a suite of creative assets for our partnership with former professional volleyball player, Gabrielle Reece. This project consisted of conceptualizing the overall concept for the partnership campaign that was communicated across a variety of channels — website, email, and both paid and organic social media.
The Concept
I developed the creative concept for the campaign — the many hats of Gabby Reece. Gabby is most well-known as a former Olympic athlete and model. However, she is so much more than that. She is also a mother, a wife, an entrepreneur, among many other things. The goal of this campaign was to communicate how she uses Rebalance to optimize every aspect of her life, no matter which “hat” she is wearing.
The Project
This is one of my favorite projects I’ve ever had the opportunity to work on. It began with concept development for the campaign itself. Once the concept was developed, alongside my team, we planned and prepared for the photoshoot that took place at Gabby’s home in Malibu, which I ultimately led as Creative Director. After the photoshoot, I created a wide variety of design assets needed for the campaign — campaign logo, email and website assets, organic and paid social media assets, and a custom landing page.
The Deliverables
Campaign logo, suite of custom photography, paid and organic social media assets, website graphics, email graphics, website landing page
