Rebalance Health Lifestyle Photoshoot
CREATIVE DIRECTION | ART DIRECTION | GRAPHIC DESIGN
Along with the team at Rebalance, I led the creation and execution of a suite of creative lifestyle photography for the brand. This project consisted of all planning and management of the creative team leading up to the photoshoot, as well as the art direction on set for all three days of the photoshoot in San Diego, CA. Post-shoot, I have continued to use these photos to create a wide variety of branded graphics for the brand’s website, social media, marketing materials, emails, and more.
The Concept
The goal of this photoshoot was to create a suite of branded, lifestyle photography that introduced the brand itself, the breadth of the brand’s products, and the various associated product benefits to the market. The challenge was to simultaneously introduce the brand and showcase the products while explaining the products benefits and various ways to use the products.
The Project
I worked alongside and led a very talented team of creatives to create a photo series that showcased not only the benefits of the products but also the various pain points and various ways the products could be used. This project consisted of all planning of the photoshoot, art direction on set of the three-day photoshoot, managing all post-production, and implementing all photos into an ongoing suite of creative assets for the brand.
The Deliverables
Suite of over 3000 lifestyle photos; branded graphics for email, website, social media, marketing material, and more
