90 Days to Rebalance Campaign Landing Page
90 Days to Rebalance is an evergreen campaign that we launched to challenge customers to try the products for 90 days. This campaign was supported by email, SMS, and paid and organic social media, which were all directed to this campaign landing page.
Header Section
This section is intended to introduce the program above the fold and to make a direct connection between their first encounter with the brand or the program (email, paid ad on social media, or SMS) to our website where they can learn more, sign up, or purchase a product.
Main CTA
The main Call To Action for this page is to have visitors sign up for the program, hence having this form featured directly below the fold.
Program Inclusions
This section is intended to communicate the inclusions for the program, explaining what the customer will get out of it. I aimed to break this section up visually using icons and to communicate a sense of value in signing up for this program.
Program Expectations
We also wanted to communicate the customer’s part in this program, explaining that this is not a “magic cure-all pill.” They have to commit to participating in their health as well as taking the product for the program to work effectively.
Mojo Meter
The Mojo Meter is an online quiz that is featured on the website and takes the user through a series of questions about their health. By taking this quiz, the user can ascertain their overall health level (aka their ‘Mojo’) and then take it again at the end of the program to see where they’ve improved (or not).
Repeat CTA
Here we have repeated the Call To Action in order to give the user another chance to sign up for the program once they’ve learned more about it.
Resources
Here we have provided some further reading on our blog for the user to dive into if they want to learn more about these topics.